By Jeff Gibson
Some people would consider it a character flaw I possess— the second anything becomes popular in America, I lose all desire to follow the masses in their blind passion for consuming mass-marketed garbage. Take Twilight, American Idol, Uggs, McDonalds, Sarah Palin, Bud Light lime, etc. Some people, like my girlfriend, claim I need to watch a movie/show before I dub it awful, or slip on a pair before I “hate”.
I wonder how they get people to buy this stuff. Courtesy zimbio.com.
Well, if you want to call it “hating” then I’m most definitely hating. I’m not sorry I can spot poop when I see it and smell it from eight feet away. I can judge it without having to eat it. I’m not a baby that has to put everything in its mouth to know what’s poop and what isn’t.
But I’m in my late twenties. I’ve got grey hairs on my chin.
What I’m saying is that it takes time to learn to spot poop. We’re not born knowing most marketing campaigns are designed to trick us. And that’s why marketing campaigns for poop are so profitable when executed correctly. Meaning, the least intelligent audience with the most disposable income is selected for consumption. Teenagers.
Jeter being mistaken for Robert Pattinson. Courtesy withleather.com
Well, unless you consider professional sports. But there are “teenagers” in professional sports. Most people call them bandwagon fans. I call them Yankees fans, Red Sox fans, Celtics fans, Heat fans, Giants fans, Patriots fans. Like poop, they’re easily identifiable. They’ve got on brand new gear, but didn’t wear a glove to the game and spend every inning gossiping about the cute boy wearing an Affliction t-shirt that went home with them last night. Or they’ve got a blue and white Giants hat on, flat-billed of course, and when you ask them if they’re wearing it to be ironic, they mug you and claim they’ve been a Giants fan their whole life. You smell poop. So you ask them what they thought of JR Phillips. You try players a bit more well-known. Robby Thompson? Royce Clayton? Alright alright. An easy one. Will Clark.
“You think you’re smart because you know all the coaches, bro?”
You shouldn’t be surprised to learn I hold zero respect for All-Star games, in any professional sport. They’re popularity contests. And who are the voters? The same “fans” who don’t even know three players on their favorite team but will spend their entire welfare check on an authentic Patriots jersey of a player their team will waive next season. Did I mention they’re not even from Boston? Nor the East Coast?
Even if these “fans” are informed, they get shafted by the mainstream sports entertainment outlets who interview “experts”, aka “reporters” on their own payroll, to provide pre-chewed fluff to boost ratings. Touting the same players over and over and over again. Even my girlfriend knows who Tim Tebow is. And she can throw a football farther than him.
Pop-quiz. How do you profit off of two bored individuals bombing a marathon and killing innocent people? Or a gay basketball player fighting to simply be himself publicly? Ask ESPN, their ratings skyrocketed after these events, after they dubbed cowards pointing cameras and pundits spouting hate “heroes”. No, heroes help others. These selfish people earned profits for your corporation — maybe I should have included this network in that opening list up above, right between Sarah Palin and Bud Light Lime. The same network that allows one of their reporters to ask Golden State Warrior guard Steph Curry, arguably the best player in the history of the NBA to get shafted out of an All-Star appearance, whether the team can compete in the playoffs without their “All-Star” David Lee. How misinformed can you possibly allow your staff to become before a player calls you out on it? Can’t prove it either, see ESPN doesn’t like to leak anything online that proves how awful they are. At least they inspired Curry, judging by how he played the following game.
I have a better acronym for this broadcasting network. BS.
I wonder how they sell this stuff. Courtesy usatoday.com
At least with Twilight, American Idol, and all that other BS, there are myriad alternatives. In the sports broadcasting world, there are few to none.
TNT, CBS, NBC, FOX,
ABC (nope, owned by Disney, same parent company as ESPN). If you think these networks are decent alternatives then that’s like believing the Angels lineup is dangerous. Hint: you’re misinformed and watching too much BS. But it’s not your fault. Just like it’s not teenagers’ fault they buy into the misinformation, the garbage dubbed entertainment (in middle school I owned a KORN t-shirt, seriously). They don’t know any better. But come on, not all of us are still teenagers. Are you? (Put the vampire fan fiction down).
We don’t have to continue this nonsense.
You can start by turning the channel away from BS and other networks that show clear biases in their sports coverage even though they claim otherwise. It won’t be as easy as telling your girlfriend you’re not going to the new Twilight premiere, but let’s face it. If you’re a real fan of your team, then you’ll tell the networks they aren’t important if they’re going to tell you that your team is not important.
If you’re at a bar and BS is on. Ask them to change it to a local channel. Support your local affiliates and your local affiliates will support you, eventually. It may take some time and energy, but seriously, when was the last time BS aired the Oakland A’s? Or the Golden State Warriors? The Colorado Rockies? The Sacramento Kings? The San Diego Padres? The Seattle Mariners? The LA Kings? The Arizona Diamondbacks? The Portland Trailblazers? The Oakland Raiders? And when they did, they had two broadcasters covering the game that couldn’t tell the die hard fans the difference between Jamarcus Russell and Marcus Allen, before touting the BS’s favorite to win for the duration of the game.
Joe Buck wondering why his microphone is made of wood.
If you’re a fan of the teams listed above, maybe it won’t take much energy at all. You don’t need some network based out of Maryland to tell you which teams are good and which aren’t.
Highlights? Please, you can find highlights on MLB.com, NBA.com, NFL.com. Are you that lazy, that truly American, where you have to have highlights spoon-fed to you? We’re not the society depicted in WALL-E, not yet. Hooray for the internet!
Heads-up. Cable companies won’t make it easy. Most sports television packages come with local and ESPN together, without an either/or alternative. So write to the cable companies, call them and tell them to stop supporting the BS. Stop hiring Joe Bucks and Tim McCarvers to spout out nonsense to more informed viewers (demand the local broadcasters get to move networks with their teams, especially for the playoffs!). You’d think the local companies would want a package that excludes the bigger companies, that way they could hold a bigger share of the market, in turn growing, possibly becoming a powerhouse sports network the West Coast desperately needs.
But I’m no business savant. I’m just a fan.
All I know is BS is BS.
And I’ll never root for Boston.